From Where I Stand: When you know your business, no one can hold you back
21 March 2023
The story focuses on increasing women’s participation in the local economy by linking to public-private financial institutions and local and regional markets.
My husband and I initiated our tech start-up BornoIT in 2016 to develop business software and websites for small businesses across a range of sectors. Today we have 11 employees, six of whom are women. In my experience, women often feel they need a little longer to understand the work, but once they do, they accomplish it with greater efficiency, on time, and with fewer errors. It's different with men. Men will say that they catch on quickly, but they tend to make more mistakes. So I have to apply different strategies to manage them. The training from UN Women on the Women’s Empowerment Principles (WEPs) has been immensely helpful in promoting women in leadership roles and creating an enabling environment for them.